Strategic Communications

Strategic Communications

Clear, compelling, mission-focused messaging that resonates with federal stakeholders

We focus on translating complex ideas into clear, actionable messaging that resonates with stakeholders across all levels. From communication planning and stakeholder engagement to digital content and knowledge management, we help federal agencies tell their story, build trust, and drive meaningful engagement.

Our Strategic Communications Framework

A systematic approach to ensuring every message lands with impact

Purpose

Define clear communication objectives aligned with mission goals. Every message must serve a strategic purpose and contribute to measurable outcomes.

Audience

Deeply understand who needs to hear your message—their concerns, preferences, and information consumption habits. One size never fits all.

Message

Craft core messages that are clear, consistent, and compelling. Strip away jargon while maintaining accuracy and authority.

Channels

Select the right mix of communication vehicles—email, intranet, town halls, briefings— based on audience preferences and message complexity.

Timing

Coordinate message delivery to maximize impact and minimize confusion. Sequence matters as much as substance.

Feedback

Build in mechanisms for listening and course correction. Communication is a dialogue, not a monologue.

Core Capabilities

Executive Communications

High-stakes messaging for senior leadership, including briefings, talking points, and speeches that convey complex information with clarity and confidence.

  • Executive briefing materials
  • Congressional testimony preparation
  • Leadership talking points

Stakeholder Engagement

Strategic planning and execution for engaging diverse stakeholder groups, building consensus, and maintaining productive relationships across organizational boundaries. We help you develop targeted engagement approaches that foster collaboration.

  • Stakeholder mapping and analysis
  • Engagement strategy development
  • Town halls and listening sessions

Change Communication

Comprehensive communication plans that support organizational transformation by preparing stakeholders, addressing concerns, and building commitment to change.

  • Change communication strategy
  • Resistance mitigation messaging
  • Multi-channel rollout campaigns

Internal Communications

Programs and platforms that keep employees informed, engaged, and aligned with organizational priorities, fostering a culture of transparency and trust.

  • Newsletter design and production
  • Intranet content strategy
  • Employee engagement campaigns

Digital Content & Knowledge Management

Development and curation of digital resources that make information accessible, searchable, and actionable for federal employees and stakeholders.

  • SharePoint site design and governance
  • Knowledge base development
  • Content creation and editing

Crisis & Risk Communication

Rapid response frameworks and messaging protocols that protect organizational reputation and maintain stakeholder trust during challenging situations.

  • Crisis communication planning
  • Risk communication strategies
  • Rapid response messaging

Why Choose ABR for Strategic Communications?

Mission-Aligned Messaging

We understand federal culture and translate agency priorities into communications that resonate with internal and external audiences.

Clarity Without Compromise

We simplify complex information while maintaining accuracy and nuance—making technical content accessible without dumbing it down.

Data-Driven Results

We measure what matters—tracking engagement metrics, sentiment, and behavior change to continuously refine our approach.

Stakeholder-Centric Design

Every communication strategy begins with deep stakeholder analysis—understanding concerns, preferences, and information needs.

Ready to Amplify Your Message?

Let's discuss how strategic communications can support your agency's mission

Contact Us